Branding, Print Design, UX/UI Design
I set only a few simple goals for the redesign of the brand. First, I simplified the old logo mark and reimagined the logo lettering to achieve a modern look. In addition, I also improved and extended the color pallete. And finally I developed the identity even further by designing a variety of corporate materials such as calling cards, documents folders, and a booklet.
The main goal of the website redesign was to improve the information architecture. One of the main goals of the website is to get qualified inquieries, so I improved the submission of information and forms. Last but not least, I applied the look and feel of the branding to the website UI.